U.S.-based hair product brand THE BEST PASTE announced earlier this week that it is collaborating with Konami Cross Media NY to release a new line of hair care products, inspired by the Yu-Gi-Oh! anime franchise.
Now LIVE! Limited edition, THE BEST PASTE™ x Yu-Gi-Oh! collection!💥 Yugi Matte Firm Hold hair paste & Seto Kaiba Natural Shine Medium hair paste, a premium travel case, and a precise branded comb. 🔥 Shop now: https://t.co/14H6dKAGxN #yugioh pic.twitter.com/O7JovsF6w2
— Yu-Gi-Oh! (@yugioh) September 24, 2025
Four limited edition items are included in the company’s latest collection, which consist of the following:
Travel Case Plus More — US$99.00
Yu-Gi-Oh! Matte Firm Hold — US$28.00
Kaiba Natural Shine Firm Hold — US$28.00
Precision Comb — US$20.00
Pre-orders for the four products are now open and will run until October 23, 2025. The estimated shipping date for each product is estimated to be around “mid December.” Prices listed above are before additional taxes and shipping costs.
More details on each product, as well as additional information on pricing and shipping, can be found on THE BEST PASTE’s official website. Updates can also be found on the company’s Instagram account.
Sources: Anime News Network, press release
