The iBUYPOWER / HYTE booth at Anime Expo 2025 offered a comprehensive gaming and anime enthusiast experience that included more than just traditional hardware showcases. Located in the Entertainment Hall #E55, the booth served as a vibrant hub where gaming technology and anime culture converged, featuring exclusive product launches, interactive experiences, and more.
Here are some of the highlights from the booth:
Limited-Time ASUS TUF Gaming x Hatsune Miku Collection
Anime Expo 2025 attendees had an exclusive first look and opportunity to purchase the highly anticipated ASUS TUF Gaming x Hatsune Miku PC peripheral collection. Although the exclusive items sold out on day 1, restocks were available the following day.
This collection, available ahead of its global launch, features: TUF Gaming K3 Gen II Hatsune Miku Edition Keyboard, H1 Gen II Hatsune Miku Edition Headset, Wireless Mouse Hatsune Miku Edition, and the P1 Hatsune Miku Edition Mouse Pad.
Beyond the Miku collection, the booth also offered an exclusive first look at HYTE’s newest Gundam Wing collaboration. The collaboration includes an official limited edition case, a key cap set, a desk pad, and a wall scroll.
The new X50 and X50 Air PC cases from HYTE were also on display, showcasing rounded designs made to enhance airflow all around the PC, durability, and easy cable management. Both cases support large GPUs, multiple fans, and tool-less panels. These cases are set to launch in the following months, with pre-orders currently available on the HYTE website.
Honkai: Star Rail Themed Activities
The booth also showcased the life-size Fyrefly Type-IV mech S.A.M. from Monolith Costumes, along with a few custom Honkai: Star Rail PCs. Fans could vote for their favorite build, and as a bonus, anyone who completed a quick survey received an exclusive Honkai: Star Rail character pin.
Interactive Partner Exhibits & Giveaways
The booth also featured various giveaways and prizes. Attendees could spin the Wheel of Fate for a chance to win a custom PC and other rewards, and in another section, fans could complete a scratcher card to win some Final Fantasy-themed prizes.
At the Metaphor:ReFantazio section, attendees were encouraged to guess the contents of a mystery box for a chance to win exclusive giveaway items. HYTE is also hosting a giveaway of the Metaphor:ReFantazio Y70 case, keycap set, wall scroll, keychain, and desk pad, which will run until July 28.
Creator & Cosplayer Meet-Up with e.l.f. Glam Station
Fans had the chance to meet and interact with popular creators and cosplayers at certain times throughout the day at the convention. Attendees could take photos and recreate memorable moments with the creators and cosplayers.
The e.l.f. Cosmetics station was also open to attendees for quick touch-ups or make-up sessions to look like their favorite characters. In addition to the immersive beauty experience, visitors received free e.l.f. products and exclusive goodies.
Special ROG, ASUS, and AMD Activities
At the ROG Gamer ID Scan Session, attendees could create their own personalized avatars, transforming themselves into digital characters.
In addition, the “Pulled” by ASUS event recreated the allure of gacha games, letting fans simulate pulls from Honkai: Star Rail and Zenless Zone Zero for a chance to win exclusive prizes.
AMD Radeon Experience
For attendees looking to test their gaming skills, the AMD Radeon Experience offered hands-on challenges in Aimlabs or Monster Hunter: Wilds. The top performers would earn a shot at winning AMD Radeon GPUs.
