Toei Animation has launched a new brand called ETERNA Animation, which is “dedicated to original in-house productions.”
The brand’s first project, FOXING: Kitsuné-tsuki, will be featured at Annecy International Animation Film Festival 2025 as a work-in-progress title and is aiming for a 2026 release. The short film is directed by Takeru Shinozuka (“One’s Mind” music video directo et al. as Shino, Digimon Ghost Game digital monster designer) and “poetically and visually depicts the protagonist’s emotional transformation as she journeys toward personal liberation” as it tackles the themes of “isolation, fantasy, and the confrontation of the self in contemporary society.”
According to the press release, ETERNA Animation will not only be a “sustainable creative platform dedicated to the ongoing production of original works,” but an initiative that “places a strong focus on discovering and nurturing emerging creative talents as part of a next-generation animation project model.”
The brand name, which means “eternal,” is meant to reflect its “aspiration to create works that linger deeply in the hearts and memories of viewers.” Toei Animation adds that the brand has five core creative values in the form “Originality, Exclusivity, Artistry, Quality, and Decency” and “seeks to deliver new stories, spotlight new voices, and explore expressive new forms of animation with artistic freedom and lasting emotional impact.”
Sources: @eterna_anim, press release
