Japanese fashion brand QOOZA has recently launched a new collaboration line of Shugo Chara apparel, which comprises seven items themed after Shugo Chara protagonist Amu Hinamori or one of her Guardians.
The items in the collection are a Big Silhouette T-shirt with an illustration of Amu (unisex), a black shirt and tie combo (also unisex), and multiple Charm-Accent Leather Check Skirts based on characters like Ran, Dia, Su, Miki, and Amu. A press release from BEENOS, whose cross-border e-commerce service Buyee is offered on QOOZA’s webstore, says that the collection incorporates Amu’s “Y2K-era styling into a darker, edgier aesthetic that reflects QOOZA’s gothic-meets-kawaii sensibility.”
The skirts come with a “detachable belt-like leather panel” and an exclusive charm, with the latter taking on the form of a cross charm for the Amu design. Meanwhile, the other charms are designed to look like character-appropriate “‘Shugo Tama’ egg accessories.”
The order period for the Shugo Chara clothes ends on June 15 at 11:59 PM JST, with shipping scheduled to start in July 2025.
Source: Press release
