hololive is opening a pop-up store at Beverly Center in Los Angeles, which will run from February 5 to February 27 this year.
The pop-up store will allow fans to purchase exclusive Valentine-inspired merchandise based on talents Takanashi Kiara, Ouro Kronii, Nerissa Ravencroft, and Elizabeth Rose Bloodflame.
Moreover, hololive has announced that proceeds from the pop-up store, combined with a $30,000 USD contribution from COVER, will go toward relief efforts for wildfire-affected communities in Los Angeles.
The pop-up store coincides with Mori Calliope’s upcoming “Grimoire” concert at the Hollywood Palladium on February 26. Tickets for the physical venue are currently available on the official page. Fans can also watch the concert and access the recording up until a month later via SPWN and Streaming+ respectively.
The VTuber agency has opened pop-up stores in recent months as a way to promote their talent-branded merchandise as well as other special licensing team-ups, such as with CAPSULE and DONT YELL AT ME! and AVIOT.
